by WCG Staff | Feb 15, 2008 | Advertising and Marketing, Management Consulting Blog
Economics of Advertising and Marketing A while back, we discussed general budgeting guidelines for advertising and marketing. In this post, we would like to address some very cost-effective internal marketing efforts that can reduce the cost of marketing. In terms of...
by Staff | May 13, 2007 | Management Consulting Blog, Marketing
Integrated Marketing Marketing, as in any other business-related action, has to be a part of the organizational goals. Essentially, integrated marketing refers to synchronization efforts that would allow for a harmonious and organized approach to overall...
