by Staff | Apr 19, 2007 | Management Consulting Blog, Marketing
Appropriate and strategic marketing, as in any other set of actions, requires proper planning. Devising a proper marketing plan depends on many factors, including market research to outline and strategize steps to achieve marketing goals. Many times, however, mere...
by Staff | Apr 18, 2007 | Management Consulting Blog, Marketing
Marketing, in general, assumes that particular products need to be introduced or re-introduced to end users to trump the competitors and their products. Essentially, marketing serves as a public relations tool to enhance the market position and reach the ultimate goal...
