by WCG Staff | Feb 2, 2008 | Management Consulting Blog, Marketing
The fundamentals of marketing and marketing practices are not subject to this opinion. The purpose is to ask the most appropriate questions when selecting or weighing the decision to move forward with a particular company and its respective strategic vision....
by Staff | May 20, 2007 | Management Consulting Blog, Marketing
The struggle between quality and marketing tangible goods versus services has been a part of the marketing process. Though both are covered by the general umbrella of marketing, service marketing and product marketing can have a lot of differences. The mere fact that...
by Staff | May 18, 2007 | Management Consulting Blog, Marketing
Pricing Strategy Generally speaking, pricing strategy is the process of evaluation and the decision to price any given product or service in a manner that would allow the maximum quantity of sales. The pricing strategy can shape based on many factors including...
by Staff | May 16, 2007 | Management Consulting Blog, Marketing
Purchasing and purchasing decision making. Generally speaking, purchasing illustrates a rather delicate balance of determining needs, finding the proper solution, and evaluating the internal and external organizational impact. The Five stage model theorizes that five...
by Staff | May 13, 2007 | Management Consulting Blog, Marketing
Integrated Marketing Marketing, as in any other business-related action, has to be a part of the organizational goals. Essentially, integrated marketing refers to synchronization efforts that would allow for a harmonious and organized approach to overall...
by Staff | May 7, 2007 | Management Consulting Blog, Marketing
Branding strategy and its potential benefits are vital to overall customer acquisition and customer retention, which eventually leads to a given company’s overall profitability and viability. The selection of branding methods via audio-visual tools or more...
