by WCG Staff | Feb 15, 2008 | Advertising and Marketing, Management Consulting Blog
Economics of Advertising and Marketing A while back, we discussed general budgeting guidelines for advertising and marketing. In this post, we would like to address some very cost-effective internal marketing efforts that can reduce the cost of marketing. In terms of...
by Staff | Aug 18, 2007 | Advertising and Marketing, Management Consulting Blog
Marketing and advertising in the prism of the Business Cycle The most recent economic roller coaster and its impact on medium and small businesses are not quite obvious however, sporadic and panic-driven actions by small business owners are starting to show an impact....
